DO seek good advice – and test your Export Plan with advisers. DON’T create a bulky document that remains static. DO review the Export Plan regularly with your staff and advisers. DO assign responsibility to staff for individual tasks. DON’T use unrealistic timelines. Review them regularly – they often slip. DO create scenarios for changed circumstances – look at the “what ifs” for changes in the market environment from minor to major shifts in settings. e.g. changes of government, new import taxes. DO develop an integrated timeline that draws together the activities that make up the Export Plan. DO make sure that you have the human and financial resources necessary to execute the Export Plan. Ensure existing customers are not neglected.
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